Chelsea: Alright. Are we ready?

Lauren: Yeah.

Chelsea: Let's do this.

Lauren: Alright. I'm gonna let you take a sip of that.

Chelsea: Thank you.

[0:08] – Podcast Intro

Chelsea: I'mma buy you a drink.

Lauren: Hey, everyone. Welcome back to another episode of Millennial Edition of Publish & Prosper.

Chelsea: The youths, the youth, or. I guess we're not really youth anymore.

Lauren: I'm a youth in my heart for sure. Always. Yeah, always and forever. If you are somebody who feels like they would be activated like a sleeper agent, if you heard the song, buy you a Drink by Tom.

Chelsea: And drop a comment. This has your all. You all will appreciate that. This has nothing to do with what we're actually talking about, but I was sharing with Lauren earlier that I heard if you were a DJ Eddy, aspiring deejays out there, if you start to lose the crowd, put on T-Pain. I'm going to I'm going to buy you a drink.

I'ma buy you a drink. And it'll bring everybody back. And I told Lauren that, and she put on that song a little bit later, I immediately materialized in the room that she was in. It works. Ten out of ten times, as.

Lauren: I mean, I think I think that is something that works for a lot of people, honestly. I you know, I think that's so fair. I personally maybe, maybe this is a very dated experience. I don't know, feel free, to comment and let us know if, if you can relate to this, that like you're at a party or, like a concert or something, and whether you're getting another drink or you're in the bathroom or you're doing whatever, you hear a song come on that you're like, abandon everything.

I'm making a mad dash for wherever the music is. Yeah.

Chelsea: Oh, for sure. Everybody's got that.

Lauren: Everyone's got that song. Yeah, everyone's got that. I, you know, several of them. Yeah, I think drink.

Chelsea: Definitely want to buy you a drink. Yeah. I don't think that age is you. Unless the song is like some ragtime. Well, tune or something.

Lauren: I don't know, I mean, there might be some people listening right now that are like, I. I've never felt that way about music before in my life. Which.

Chelsea: I, I have I've known one person, a professor in college who was like, I just don't get into music. I'm just not into it. And I always thought that. I still think about that I thought was really strange. And he also said he doesn't care about manatees if they go extinct. And he was like, they've got that weird tail and these weird arms.

He's like, evolve already. Like, do your thing or get out. You know? And I he was a strange man and I what was it.

Lauren: Like to be taught by a sociopath?

Chelsea: I remember nothing except.

Lauren: Those two things. So, so very memorable. Yeah.

Chelsea: Right. Right.

Lauren: Well, hopefully this episode will be memorable for more than just. I hope.

Chelsea: So. Yes.

Lauren: Buy you a drink and or, manatee evolution on.

Chelsea: Solid topics, but yeah, hopefully you, dear listener, watcher perhaps, will come away with more than that.

[3:06] – Episode Topic Intro

Lauren: I hope so, because today we are talking about a topic that I feel like we we together have been building towards for several episodes now. Chelsea, you know what? I didn't actually introduce you to anybody who is listening and not watching. For those of you that are listening and not watching, I am joined today by Chelsea.

Chelsea: Yes. Hello.

Lauren: Now her third official time back here, the.

Chelsea: Thrice great Chelsea.

Lauren: Excellent. Yes. Fantastic. And, we are once again going to be talking about video and the, the value and everything that goes along with that. But unlike our last two episodes that we've done, we're actually going to talk about how yeah, in this one. So we're going to talk about going live specifically. Yeah. But a lot of the stuff in here will also be applicable to things, even if you're doing like prerecorded video or shorts or reels or whatever.

Like this is not necessarily all about live production, but that is going to be the focus.

Chelsea: Yeah. We've espoused, the benefits of, video a couple times before. Like, and subscribe if you've not watched this videos. And yeah, and today we're going to talk a little bit more about some of the, a little bit of the tech and some of the best practices. And I hope my hope is that you will come away with an understanding of how, I won't say easy because anything doing anything well takes work, but approachable it is.

Yeah.

Lauren: Yeah, yeah. I mean, I think this is this is supposed to be very much for people that have either from listening to us in the past or just in general, have understood the value of video, and understand, like very much in the last few years, anybody who is any kind of content creator or entrepreneur or author, whatever, who is trying to build a brand video is becoming more and more unavoidable.

So if you find yourself in that position and your hesitation or your road bump right now, road bum robot.

Chelsea: Yeah, I'm sure they're both annoying.

Lauren: Your roadblock, whatever it is, is that you just don't even know how to get started. You don't know what you need. It feels like a very, very daunting amount of stuff to to get, to learn, to set up, to put together. We're here to help.

Chelsea: Yeah, yeah, we are here to help I think so I, I if you're listening to this, I commend you for wanting to go live. That's that's great and can be a very valuable tool in your toolkit. And you know, like any video content, there are a lot of different ways to do it. So I think I was kind of before we kind of came on earlier this morning, I was sort of thinking about it, and it's kind of like, baking a cake.

You could use a lot of metaphors, but I was like, okay, if you needed to bake a cake, you could go to the store and buy your box, like Duncan Hines, Dolly Parton edition. R.I.P and then you'd be done with it. I mean, you do the directions or whatever and then you're done and then you have a cake or you can make everything from scratch.

You know, get the eggs from your chickens or whatever and go do the full nine. Right. And then you're and then that's a different experience and obviously much more elevated. And it's like that for video content as well for going live because I mean, you can get on any video platform right now, any social platform, see people going live from the street corner, from their bedroom, from, you know, their kitchen, wherever the content is.

And for them, that might be totally perfect to just have your phone up and just be recording, and then you'll see setups with these streamers that are, you know, the most popular. Well, they'll have an entire room and a set up, a couple of different camera angles. The lighting, it's all it's all dialed in. And so you can start wherever you want.

Obviously it's going to be best for you to probably start small.

Lauren: Yeah, it can be as as simple as just getting started with things that you already have. If you have a smartphone and something to prop it up against. Yeah, you have the tools to get started. Yeah. So I also I think that's a great metaphor, metaphor analogy. I don't know whatever the cake because even even within that example,

they both have value.

Chelsea: Absolutely.

Lauren: Like just because they are different levels of, of accessibility and expense and effort and whatever, there's a time and place where both can be great.

Chelsea: Yeah. And we talk about audience so much on this channel and knowing your audience and and again also your content I mean certain content really lends itself to different esthetic. So if your channel is really informal then, you know, having a phone and window ring light, little microphone or built in microphone, whatever, that can be perfect for your, and obviously, you know, the authenticity and the kind of rawness of that can be really appealing.

So if you're just doing behind the scenes stuff, a quick live to, share updates or, you know, it's a trend or something interesting is happening in your industry and you just want to talk about it really quickly that is more than enough. Yeah. If you are in a place where you do want to be an authority, where you do want to come across as an expert in your field, or maybe the information you're sharing is a bit more sensitive than celebrity gossip or what your cat is doing, which there's I'm not saying one is more important than the other, but if it is a bit you're maybe you're tackling a topic that is just

a bit more, sensitive. Then you do want to take the time to make sure that when your viewers tune in, they sense that you care and that you are a professional. So yeah, yeah, there's definitely a wide range of what you are trying to get across, what your audience is going to respond to and what they want from you.

So dial in to that first if you can. And if you don't have an audience yet, then you're kind of free to just do whatever until something sticks.

Lauren: Yeah, this is a great this is a great opportunity for you to grow an audience. If you don't have one already or reach out to a new one. Yeah,

[9:06] – Different Benefits of Going Live

Lauren: I do recognize the irony of the fact that we are talking about the the value. And, experience of going live. And this is a prerecorded podcast.

Chelsea: It is prerecorded and that's true. And thank you for addressing that. But I will say as, as Lulu... As Lulu, I speak on her behalf quite often, but this is something that we are, testing for ourselves as well. And so we have we'll be doing a demo of our buy button, which is a new feature we're going to test out some office hours later in the year.

So although this format is not that, I think that that's kind of a good point is that like every piece of content that you put out can have a different format, and live is not going to work for everything. Like, you know, I mean, so for something like this, you know, we we're having these conversations. There's a lot of points we want to cut or go over and maybe cut.

But there's also, you know, things that when you're doing a long form conversation, sometimes there are pieces that may not fit in it. We talk about this a lot that when you do the podcast, sometimes there are things that are that's great information, but we cut it because it's not super relevant to the topic at hand. We want to use that for something else.

So you may want to give your lights is outside or is it.

Lauren: Instead this this light just turned off.

Chelsea: This this is this. So it's not live. So this is this is a something that could happen to you in a live scenario.

Lauren: There are variables. Yeah. And there's a lot of things that are happening here. But I think that one of the great things to go back to why going live, if you are somebody that is, you know, hesitant about this because you're like, I don't know what I'm doing. There's a lot of like, I don't know how to edit the video.

I'm still learning how to do that. I don't have like the really, really high end tech or whatever I think that lives on whichever channel you're on. People tend to be more forgiving of the fact that you're you're doing it live. Yeah, quite literally. Like you have this, you know, there is a little bit more of a of a casual air to it.

There is a little bit more of like, hey, I'm just going, I just hit the button and I'm going from here. Yeah. And we're going to work with it. People are more forgiving of that. People are more accepting of the fact that, you know, you might not be editing it. And I have seen, you know, one of my favorite YouTube channels that I follow, their production model, their whole content model is they do 2 or 3 live streams a week, and then they, take that content, edit it, publish it as like a trimmed down version of the live, and then also chop up the pieces within it for shorts, reels and TikTok content.

Yeah. So, you know, that is that is something that you could do. Obviously the edited versions of those are a little bit more polished in the production. They have chapter markers and special effects and stuff like that, but the lives themselves are a lot more just, you know, we're we're doing it live.

Chelsea: Yeah, we're we're doing it live. Yeah. And that's a good point is that, you know, as so like so many things you can put on the internet with video content, it can have so many different forms. And and you can share it into many different ways. So, you know, for going live, obviously one of the big things about it, and one of the reasons you might want to do it is because you can get that immediate feedback from your audience and connect with your audience.

I mean, it's just a great way to have that dialog with your audience. But if you do want to go live, I kind of just wanted to make the mention that, like the point is to have people join you. Obviously you want your audience to be there. But when you're just starting out, you may not get the numbers that you're hoping to, and it's sort of like, if you do a presentation and there aren't a ton of people there, you have to still play like you're filling the Coliseum, like it has to still be good content, because if people find it after the fact, like you said, if you you can't really just

be thinking of like, this is encapsulated in this one moment and then it's over. Because even if three people join your live, if no one joined your live, if you still show up and present the content that you have it, it's great. That becomes a short, that becomes a real, that becomes, you know, short form video or something else that you share.

Your intro to your next slide. I mean, something to learn from. Like at the end of the day, you're it's it's all an exercise and an experiment. Right? So, when you are going live, the biggest thing is the audience connection and being able to say, hey, like, I'm going through this process, I'm trying this new thing.

I wanted to share this information, and being able to hear immediately from your audience what they think about that, the questions that they have, the blind spots you may not have seen, the information you left out that they wanted. And so to me, I think going live is like you said, if you don't want to edit or if you're unfamiliar with that, then going live is a great way to to get out of that.

And then the biggest thing is the audience engagement. I would say.

Lauren: Yeah, absolutely. I think that is something. And, you know, we've talked about this in so many different episodes that more and more creators are looking for ways to authentic, connect with their audience and have it not just be like a you don't want it to sound like a corporate shill and be you. You want to actually you want it to be a two way street.

There are so many, really, really awesome creators that I subscribe to their newsletters that regularly encourage people to reply to their newsletters. Oh, like and and they do. And they actually do. And they have it. Instead of it being like a one way street, people are really starting to encourage, you know, the two way conversation in the community.

And, I mean, I know personally when I'm listening to podcasts all the time, I'm just arguing with a wall, but I'm still like, you know, you know, that experience when you're listening to a podcast and the host is like, yeah, I mean, like, like I can't remember the name of this thing. It's like, oh, yeah, because you're just like screaming at the yeah, the TV or the Pamplemousse.

Yeah. It's the the only word I know in French is that a.

Chelsea: French.

Lauren: Word? Grapefruit. Pamplemousse.

Chelsea: Every time I buy that, sparkling water, I'm like, I'm just rolling the dice. I have no idea what this can hold.

Lauren: Grapefruit.

Chelsea: I'll never buy that again.

[15:28] – How Different Live Content Can Support Your Goals

Chelsea: But, yeah. No, it's true. And the whole thing is for audience feedback. So where do you want to hear from your community? And what would they what would be valuable for them? So if you are teaching something then obviously going live and kind of sharing that information, and also you can go live like for a live that we have planned, I'm going to go live to talk about the buy button, but we're going to pre-record some of the content that we're sharing.

So if you do, if it makes you nervous to think of sharing something completely live, know that there are things that you can do to make it easier for you. And we're you know, we're really not encouraging you to just say, all right, let's do it. And then just going live and having no plan. Yes. And again, that can, you know, all bets are off.

That can certainly work for someone in some scenario. But you kind of want to go into it. Because if you do want audience engagement, you may need a couple questions or prompts or an outline where you can prime your audience to engage with you, to want to talk to you. Because it can be maybe scary for them to to be the I mean, I've lurked in the chat many a time and like, I've not posted anything because you're nervous or you're scared.

So just make sure to make it an environment where it is engaging, where your audience does feel like they can talk to you and you're going to be able to respond. And it's kind of an open conversation and dialog.

Lauren: Yeah. And I think that's another like really great value add with something like a live because I mean, you know, thinking about like educational videos, you know, and and I feel like there's a lot of people that would argue, like why would I want like a live educational how to video because you're right. This is something that you want to have it be as like simplified and straightforward as possible for people.

You want to make sure that you're, like clearly showing the steps. So maybe maybe you want to have an edited, polished version of it, but a live could be a great way to do. If you're teaching people how to do something and you go live doing it, then you can in real time see the questions that come in and people say like, oh, can you show a different angle of what you just did?

Or oh yeah, like, can you explain why you just did that? And then, you know, to this to the point about repurposing this content, you can then still take that live that you did cut it down and make it into a really streamlined tight like this is exactly how to do x, y, z thing that I talked about in this video.

But thanks to the input that you had from your audience, you're not. There's no gaps. You're not missing anything that you might have overlooked and not included in there.

Chelsea: Well, that's a great point too. Is going live can be your testing ground for your polished videos. So if you are trying to work through something, if you are working on a book and you are unsure of kind of where to take it or not sure how to market it or who it's for or whatever, and you go live and kind of start asking your audience these questions or just hearing from them.

Maybe you read a little bit of it and just get their thoughts on it. Then if you did say, okay, well, I wanted to make a book trailer or I wanted to make a promo video for this, or I wanted to explain my methodology, well, now you know exactly what to include in that more polished video. That will be helpful to you or to your audience, rather.

And so that can be again, the feedback loop is so is so valuable. But also, I mean the authenticity and just having fun with it. Is just another aspect. And you can have both, like depending on, you know, your bandwidth and what you want to do. All of this can have space in your, in your archive of content and doing behind the scenes stuff.

I mean.

Lauren: Oh, love.

Chelsea: Yeah, people love that. And so it's showing, like where you write or showing, you know, where you, you know, come up with ideas for your business or your marketing strategy or, how you plan events or whatever. Your niche is. Niche. How do you guys what did you guys weigh in on that?

Lauren: Well, we still we've never landed on it, but niche is the correct is the correct answer. Okay.

Chelsea: Well, so whatever your your niche is kind of figuring out what is the part that most people don't see. Yeah. And then just being able to go live there and I mean it doesn't have to you know, we talk about the audience engagement, which is important, but it doesn't. Everyone doesn't have to be an hour long, you know, call and response.

It can be 10 or 15 minutes. Can be five minutes. I mean, you know, it doesn't have to be an hour long and something that's like completely, you know, planned out and thought out, I think and I think that's the value of it is it should be a bit, a bit looser than, you know, if you are creating a whole scripted video.

Lauren: Yeah. One of the things that we've suggested in, in past episodes is if you're an author just doing like live writing sprints or doing like, hey, I'm, I'm going live from 8 to 9 p.m. tonight, come join me. We're going to do like a co-working hour, basically whatever, bring whatever project you're working on, and we're going to sit together and work on it if you're.

Yeah, not sure how to fill that hour or if you're nervous about how to get started, you're not sure how to get started, or even just, you know, you want to do something that makes it a little different. I would love to see an author doing something like that, and the first five ten minutes of it are them setting up, not necessarily setting up the the space that you're going live in.

But if part of your writing process is I need the right music playing in the background and I make myself a cup of tea and I light three candles and, do a full meditation to the complete song, buy You a Drink by T-Pain.

Chelsea: And get a drink.

Lauren: Yeah, yeah, yeah, like your tea? Whatever. It's fine. If this is how you get into the mindset and flow of writing. Yeah, start your life that way. That also then gives you enough time to have other people join in.

Chelsea: Yes.

Lauren: Maybe you start with the prompt to get people engaged to be like, what's your writing setup? Like? You know, they're they're joining you, they're seeing what you're doing, but you know, they're not joining on video, right? So, you know, ask people as you're joining, say, hey, like, this is what I'm working on today. And these are my like absolute must haves for me to like set my space to get into the groove for working on.

Yeah, that could be really fun. And that's not super high production value. That's not a very scripted. That's not very like you don't need a ton to talk about. There, but that could be great and that could be a lot of fun. I kind of want to do this. Yeah.

Chelsea: You should. Well, yeah, I mean, I remember I think it was like Russell Nohelty was talking about this a while ago, and if you're not familiar with him, he's great and has a ton of great information for authors, but, so look him up. But, he's just kind of talking about how he had an event a couple years ago, and he was like, everybody wants to go to one, but not everyone is going to create it.

So if you create it, they will come kind of thing. And I think about that a lot because it's like for the a writer's hour or office hours, it's like a lot of people just need the accountability and need the space to show up. And our friends at London Writers’ Salon, shout out to them another great group if you're not familiar, but they do.

I think their tagline is like chasing 8 AMs around the world. So they do these hour long writing sessions and, they start out with maybe a little bit of housekeeping, a few notes they put on some like binaural beats or just whatever, very relaxed music. And people join in from all over the world. And for like 50 minutes, maybe 45, you have this uninterrupted space.

Everyone's there to just do your work. And, you know, obviously the engagement. But then the community building, if you are going live, having videos, you can build a community just from prerecorded videos. Obviously we see people do that, but having a regular time, and this is kind of another thing about live streams, like if you get into it and again, it makes sense for your content and your community, your audience doing it regularly where they know when to show up.

So it isn't just random and they just kind of have to catch it when you're when you're going for it. Those can be fun and off the cuff. There's certainly places for that too. But if you find that live streams really suit your personality and your content, then your audience starts to know when you're doing it. Then they can show up, and then you kind of create this cohort where you're all working on something together or, you know, whatever you're coming together for.

This can take so many different shapes. Then you maybe start to recognize who's joining you. The community starts to recognize each other. You start to build a build week after week instead of, you know, starting from scratch every time. So that can be also really interesting direction to to take these as well. What do we want to build?

What do we want to work on. What what do you need time for. Let's let's make sure that we're creating an environment where we can work together and create this. And when I say work together, it doesn't necessarily mean that, like you're sharing an idea and everyone's workshopping it with you, but we're saying, hey, you know, for the next 30 minutes, we're all going to work on our individual projects and then and then, like you said, like once people start showing up regularly, they're seeing who else is in the chat.

Maybe they kind of build bonds outside of that, and then you're kind of even creating these spinoff communities where people are working together as well. So if I wanted to build community, I'd probably try to do something what would be maximum engagement? And so if you are doing something where you're working on a project, inviting other people to do that to, then that might be a good option for you.

Lauren: I love the idea of just kind of like a recurring hangout. Yeah, basically of like, you know, show up in this window of time. Obviously there would be some kind of topic or structure or like something in place, even if it's just, you know, hey, if you're really excited about this news that just dropped, like.

Chelsea: Yes.

Lauren: We're going to talk about that on Wednesday night, come chat about it. Yeah.

Chelsea: And actually that's a good point. There's some YouTube videos that I watch that are prerecorded, but they set them as live. The chat is going and so yeah. So there's another that's another way to do it. Like you could prerecorded if you do want to like cut to a lot of B-roll or they're just other things that you want involved.

Or maybe you just don't want to go through, process or a demo or whatever live. It takes some pressure off of you. You can pre-record it and then send it is live and then be in the chat and going to be just like answering questions or talking through it. So that is, also another way to do it.

And you wrote this down, but I'm going to pretend like it's my idea. The AMA's I really like that idea is to. And actually, if anyone listening to this is interested in a Lulu AMA, drop a comment, because we've done some of these in the past. But that's, that's another great way to do build community, because again, you're just hearing exactly what people want to know.

It can also like generate ideas for you of what content you need to create gaps and what you might have.

and so it can be just a great kind of listening board, for your audience. So AMA's can be really cool.

[25:59] – Even More Live Content Ideas

Lauren: There's also, you know, other things like, there are things that we've talked about in other episodes. Matt and I did an episode recently where we talked about, building excitement before you announce a big product launch or something, and then, you know, kind of maintaining that excitement. And in that episode we talked about like, make, make it a live event when you're.

And that does not necessarily mean that you have to have a midnight book release at your local indie bookstore. Yeah, but it can be like, hey, I'm. I'm announcing something really cool. I am going to do it on a live and Friday evening, like, come join me if you want to be the first to know about this big new thing that I'm announcing.

Chelsea: Yeah, yeah. One of the great things about going live outside of, you know, the authenticity, the audience connection, the feedback, the community building, is this sense of urgency. And so you can I mean, we've talked about how after you go live, that content can have another life, but it also might not like your strategy could be I go live if you miss it, it's gone like, you know, and then that kind of again creates another level of excitement and of urgency and gives your viewers just a reason to be there with you.

Live. You do some interesting drops or share some information or do some Easter eggs announcements. So yeah, that's another a great way to to frame it as well.

Lauren: Even like next, maybe it's not necessarily live for you, maybe it's not you announcing something, right. If your content lends itself to something where you're going to an event or you're going to, you know, recently, I will never get through an episode without talking about Disney. Disney recently had their event D23, which is basically their equivalent of Comic-Con.

Okay, I was on Instagram and TikTok that day trying to be like, okay, who's there? Who's who can I follow? Like, who can I be that I can follow for for breaking news updates? Yeah. Yes, yes. And if that is something that your content or your brand or whatever lends itself to. Yeah.

Chelsea: Yeah. And especially if, you know, one of the great things about the time that we're in is no matter what you want to do, probably someone else has done it before and a lot of people are sharing their experiences. So if you're having a book signing, if you're going to an author event, I mean, I see and then several into indie author or self-publishing author groups on online.

And so people asking like what? How does a book signing work? How do I get a bookstore to work with me? Or is this author event worth it? Or should I go to this conference? And so that could be, you know, some live content too, is like, come with me as I set up for my author signing, or here is how I did this.

Or just a quick five minute like, here is my conversation with the bookstore. Or here's what this event is really like. I mean, these things, are so engaging. If it's like, you know, titles like, was it really worth it? Or this is or, you know, whatever, and telling your audience, hey, tomorrow I'm going to go live and talk about this conference I just went to and let you know, is it worth it for you to go to next year?

Here's what I learned. Some of that is, I think, some of the most valuable content that you can create. I mean, the behind the scenes stuff is great, but yeah, well, like I said earlier, was like, what can you show that most people aren't seeing when they think about blank, you know.

Lauren: Yeah, yeah. And that's a great way to to not just connect with your audience, but to build that, like implicit understanding that you are involved in your community, not just within your own community, but within the wider network of whatever your niche is, whether it's fiction, nonfiction, educational content, travel content, food bloggers, whatever it is, if you are clearly in the know about what's going on, people start to look to you as a resource for like, I know, you know, I said I was scrolling through Instagram trying to find like, who's who's at D23 right now.

Realistically, I already knew the answer to that question. I already knew that Lou Mongello was at D23 and that he was probably live streaming and or like, posting content as quickly as possible from there. And his page was the page that I went to first. Yeah. Yeah, absolutely.

Chelsea: And and having that content tilt as well, because maybe you are in a place where your content has been, very similar, or you've been like writing and posting about the same thing, and then by going live and sharing something that's a bit outside of what you usually be talking about, like behind the scenes stuff or going to an event and livestreaming it.

And for some people it can be, sort of overwhelming to think about going live in public. But you could film the event while you're at it, and then maybe later when you're alone in your hotel room or you're in a space where you feel more comfortable, then go live and show the footage and be like, oh, and here's where you find like, you know, tote bags is always a huge thing for every event we go to.

But like, here's where I found the best tote bag today. And like, here's a so kind of figuring out your voice through doing this.

There's so many different ways that you can do it. And there are people want different things like some people will do. You want a commentary? Some people just need to see him and be at this event tomorrow.

I just want to see the layout, you know? And then like you said, with Lou, you start training your audience of the way that you're delivering this information, and then they start going to you for for exactly that. And that could be that could kind of send you on a trajectory that is completely different than what you kind of started showing up for.

Yeah. Who knows? Who knows?

Lauren: We know this will lead. Yeah.

[31:22] – Choosing the Right Channel to Go Live On 

Lauren: I very, very quickly want to touch on the different channels that you can go, the different platforms that you can go live on. Because I still I still want to get to the tech part of this. Yeah. But before we do that, I just very quickly want to touch on the different channels.

You know, obviously YouTube, Instagram and TikTok I think are the three big platforms that people are looking for live content on. Then there are obviously like Facebook, LinkedIn. Yeah. And then

Chelsea: Obviously like Twitch and things. Yeah. I mean, huge streaming platforms that, of course that's kind of more for and very interactive and like, you probably are doing something obviously that people are watching you do.

Lauren: Yes. And that's actually that's a great point because the reason I'm not discounting the value of Facebook or LinkedIn or Twitch or any of the other platforms that you can go live on, I think those are very intent specific. Yeah. So those are a little more like LinkedIn. You actually can't go live directly on LinkedIn. You have to be streaming to it from a different software.

So like you have to use something like Ecamm. Yeah. Use Ecamm as a live streaming tool that will push it out to LinkedIn. You can't just go directly, but you're also if you're going live on LinkedIn, you're probably doing so with very intentional types of content. Yes. The other three, the main three, YouTube, Instagram and TikTok are much more like broad types of content and broad styles of content.

And that's really the only thing that I want to talk about in terms of like, how do you choose which channel is the one to go live on? And it's entirely about what your goal is like. You know, YouTube, I would say is probably if you're doing longer form live content, YouTube is is probably the way to go.

Yeah. Not that you can't do longer lives on Instagram and TikTok. Yeah, but I think that people are inherently looking for longer content when they're on YouTube.

Chelsea: Yes. Yeah. Yeah for.

Lauren: Sure. I think also, you know, if you're if you're planning on if you want content that's going to live on, on your page YouTube, when you are done with the live, it will automatically post the live video to your page.

Chelsea: That's right. Yeah. And I mean, you can also set it up as an event on YouTube that's easy to find if people are subscribed to you or they can, you know, sign up to be notified when you go live. So it might be a more hospitable environment for you there. I agree that like on Instagram and TikTok, I mean, short form video is much more popular.

Those audiences are a bit more trained to quickly get information and move on. So that's something to consider as well. And also I would say, I mean, where is your audience already? You know, hopefully, you know, maybe you built an audience, maybe you haven't. But if you have a few people that are subscribed to your channel or your, you know, platform, go there, start there and figure figure out what you want to do or how you want to move forward.

I feel like this is like the cane when you're doing like a show and you get jerked off stage like this is the the light is telling us it's time it's over, I guess is the answer to when do you start becoming an interesting guest is the third time around. They're like, we don't care. We're just going to use factory settings and the like goes out.

Doesn't matter if people walk through the set, who cares? Yeah, but yeah, it doesn't matter.

Lauren: We're doing it live.

Chelsea: We're doing it live. Yeah, we're doing it like this is a simulation of a live.

Lauren: Of.

Chelsea: A live. Yeah. But, I mean, I think you know, where is your audience? And then what kind of content do you want to share? Is it going to take three minutes. Is it going to take 12 whatever. And then yeah figure figure out where that audience is. And if again if you're just starting out, do a little bit of research, figure out which platform has most of the folks you're trying to speak to, and then go there.

Lauren: I think that's the really important. That's the key detail. No matter where you are, whether you already have an audience or you're using this as a way to build audience, the platform that you decide to go live on is going to be where you start to build an audience, right? Because that's where people are not usually going to say, oh, I found this person going live on TikTok.

So I'm going to go over to YouTube to follow their YouTube. They're gonna follow your take.

Chelsea: Yeah, that's a great point. If you hate TikTok, if you hate Instagram, you hate you do. Don't start. Don't start there. Because yeah, I mean that's a challenge to get people once you start building an audience, to get them to move somewhere else. Unless it's to your website, which is a whole other conversation. But yeah, make sure that you're comfortable and it's a platform that you like to be on because you don't want to set yourself up for a situation where you dread it or you hate it, or you find the platform toxic for one reason or another, and then you but you kind of, you know, inadvertently started there.

And so now you are kind of, pigeonholed. So, yeah, I think as far as platform goes, your audience is going to dictate that. Or again, if you're at that beginning stage where you want your audience to be will dictate that.

Lauren: And I think just a little bit to your goals as well. Like, yeah, obviously in general, your goals are always going to influence how you're going about this and how you're doing this. But also just like for the for the different platforms, your goals in terms of like what what you're presenting and how you're presenting it. I think, you know, I think all three of these platforms, any of them beyond the three main ones, they all have value in different ways.

Instagram and TikTok are both platforms that are much more forgiving of a casual, less polished, like you literally just need your phone and a functioning light.

Chelsea: Yeah, we don't have that.

Lauren: Is that is not motion says.

Chelsea: Subscribe to our Patreon so we can afford real life.

Lauren: But you know, if that is your goal, if you want to just be more casual, more like off the cuff, I'm just hopping on for five, ten minutes, 2 or 3 times a week. Yeah, to talk to my audience. Then Instagram or TikTok might be perfect for you. Yeah. That's so you know, know what your style is. Know what your goals are, whether it's in terms of goals for your content, goals for your audience, growth goals for whatever, and choose the platform that's right for you.

And I would I would say, if you're just getting started, choose one.

Chelsea: Yeah, that's you can.

Lauren: Always choose later in time to to add additional ones. It is possible to like multi stream to simulcast.

Chelsea: Is that that.

Lauren: Yeah that's probably the right way possibly.

Chelsea: Pamplemousse simulcast. Yeah I, I would also say think about the other content that you create because if you do lives every now and again and a lot of your other content is just images or posts with text, then maybe Instagram if you are, if all of it is video, YouTube or TikTok or, you know, something like that.

So kind of think of it more holistically might be helpful as well. If you think, well, I just really want lives to be a small piece of this because really, my artwork or my graphics, is what I really want to be on the forefront then that maybe may help you decide which which lane to go in there.

Lauren: I mean, hey, even the very, very practical reality of do you want this video content to be vertical or horizontal?

Chelsea: Oh that's right. Yeah. You know, very practical. Yeah. Good for you. Yeah.

Lauren: Trust me, that struggle between vertical and horizontal. Who would have known?

Chelsea: I thought you're gonna say between practical and impractical.

Lauren: Oh.

Chelsea: Impractical always wins. But. Yeah, I mean, but that's a good point, too. Is if you again like what you're set up, do you want it to be wide. Is vertical better. Then that will help you make it so yeah. Sometimes logic and not chaos can help you make the right decision. Who knew?

Lauren: Who knew?

Chelsea: We're not doing.

Lauren: That. I try not to trust that.

[38:57] – Building Your Basic Live Setup

Lauren: But I think that's a great way for us to finally start talking about the the setup.

Chelsea: Okay, let's get into it.

Lauren: And this is where we're just going to roll right through this because we're not I mean we're not talking about like specific we're not really recommending specific microphones or cameras.

Chelsea: It's insane. It's we could that would take forever and would probably not be super helpful. But I will say so. Okay, we're going to get into talking about what you actually need to do it. So you set this up before I sat down on this couch. You put all this furniture together. You Ikea.

Lauren: Did us. I sure did, I did, fun fact about me, I love assembling furniture. Really? Actually. Yeah.

Chelsea: Okay. Is that a fun fact on your.

Lauren: Ikea furniture put together? Give me a call.

Chelsea: Okay. Noted. All right, so you set all this up. Tell me, like, how long did it take? How long did you have to plan for that? To get everything going? Because this is something to think about. Then a lot of times, if you aren't familiar with it, it can eat up a lot more time than you would think.

Yes, if you do not have a dedicated studio space, then it's this is something to to account for. If you say I'm scheduling a live, I'm going to go live at noon. But you need to set up your cameras, your audio, your video, get the lighting right. What do you how long did it take you to do, go this way?

Lauren: Longer than I would like to admit. Chelsea and I were scheduled to start recording at 930. We started recording at 11.

Chelsea: That's right.

Lauren: Check out. It did not take me a full hour and a half right to to do this setup. But there are a lot of there are a lot of factors that go into it. And even when you think that you've covered everything, you know, I did test the lighting. I tested different options with the lighting. I did not test terrible.

John would go, but before that, my one job, you know, in all of the moving around that I did, I never triggered the motion sensor turning off.

Chelsea: Right. Yeah. That's that's a good point.

Lauren: It triggered, you know, there are constantly variables triggered. Not thinking about everything. Single episode that we do when I am editing it, I am making note. I make at least one note to myself. That's. Yeah. Oh I wish like try to change that for next time. Like try to change the position of the chair next time. See if I can angle the camera slightly differently to avoid the glare on like the things you don't think about.

Chelsea: Well and so I. So for Lulu videos, I am very fortunate because our videographer is also my husband. So we're in touch. And so he but he sets everything up so I don't. And we were talking before this. If it takes a really long time because we don't have a set of studio space, we have to do that.

And what I noticed for you when you were doing your set up, you had a checklist like kind of once we got set, you know, seated and we were kind of counting down to go live. You went through everything that you had to do to kind of make sure. And as you said, this is a process that will continue to evolve, that always evolves.

But I would say for anybody, if you are doing more than just a phone window, like talking into the phone, anything more advanced than that where maybe you do you have speakers, you have a guest, you have your camera set up, you have lighting that stays on or whatever. Like I have a list of like because it's easy.

Like, even though the setup we have now for Lulu, you we've had for maybe a year or so, every single time we're referencing photos, like, how was this set up? Was like you said, like, is this different? We need to make adjustments. Is the frame tight enough? Do we need to back up? So just having a running list of okay, this one's done.

What went well? What didn't you know when you replay the video or listen to the audio, can this be fine tuned? Because the progression I think is also something to aim for. Regardless of what your goals are, you want to improve. The longer you do something and keeping notes of you know what this looked like when you get into really the technicals of lighting and audio, where where the sound levels for your lighting there, you know, our different settings on the lighting, on the lights that you want to replicate every time.

So just making sure that you're kind of recording this in one way or another, so that you can replicate it if you, if that's your goal.

Lauren: Yes. I think that is a huge part of this. And so to go back to kind of your initial question there, if, if you are, if this is something that you think you're going to do.

Chelsea: Regularly.

Lauren: If you are trying to say like, hey, I'm, I'm going to go live once a week, I'm, you know, this is something that I want to work into my regular content routine. I'm going to go once a week. Maybe it is worth it to carve out a dedicated space for yourself, that you can do this regularly, and it doesn't have to be a big space.

It really doesn't. One of my friends is working on this right now, and she's literally she cleared out a corner of her closet. Yeah. And she's like, this is my like, this is my corner of my closet. Yeah. That I have like a tiny desk and and the lighting set up like one light and like a tripod.

Chelsea: Plot twist, she's a mouse.

Lauren: So you need to be less than that and.

Chelsea: Be smaller in any space. Can be a podcast studio.

Lauren: But yeah, I have never asked how big it is.

Chelsea: I know, like, is she a millionaire or, an infant? I don't know, but yeah, I mean, yeah, if you can't have it set up all the time, then obviously that makes it so much easier. But again, having kind of your, your protocol or just notes of what works and how to do it, and I mean, as we've said, depending on the platform and your content and your style, it doesn't mean most of the time unless it is very like, your, very authoritative is your goal.

Most of the time, people aren't going to care if you're like, well, this chair was like slightly to the left, a little better. Why did you do that right now?

Lauren: Yes, absolutely. But so, you know, think about those things. Think about what? Because that will also, I think, help you in the progression of this. So absolute bare minimum like you're you want to go live right now like you're listening to this episode and you're like, I wish these two would stop raring.

Chelsea: To go.

Lauren: So that I can I can like, get started, shut down and just like end it already so that we can we can try this go live thing. Please don't. Yeah, yeah. Thank you. Yeah. We're almost done. Yeah, yeah. So let's say you want to do it right now. There are not really that many things that you need.

Yeah, you need some way to record video. Right. So assuming that you're you're starting from square one, start with your phone. Yep. Most of us have cameras on our phones right now that are a high enough quality that that will work. And again depending on which channel you're going live on. Yeah, that that might be the way to go.

Yeah. So TikTok most people on TikTok are using their phone. Yeah.

Chelsea: Yeah.

Lauren: That's that's not something that you need like a high end right digital camera. In order to be able to do this, you also need some way to record audio. Again, most of us, our phones or our laptops have a have a built in microphone. Yeah, most of us that are in any kind of corporate scenario in a post-Covid world have some kind of whether it's headphones that have your AirPods, have a built in microphone on.

Yeah, if you have that, you can go to five below right now and buy a $5 lavalier mic that has a receiver that clips into your phone, and then a thing. Now, is it going to be the best high quality audio humanly possible? No, but I know.

Chelsea: Yeah. I mean again, once. Yeah. Once you get started and become wildly successful, you can afford all this stuff. I mean you're talking about this is like nowadays because so many people are creating content. The price of these things is being driven down and more stuff is coming that is more accessible. But yeah, I mean, video and audio are great.

And again, you know, with the lighting, I would say that is much more advanced. You can obviously buy a ring light that is going to be, fine is going to be the best. No, but it'll work and it'll light, you know, give you the lighting that you need. Or a lot of times when I'm recording shorts that I'm in, I just prop my phone up against my windowsill and.

Lauren: Go from.

Chelsea: There. I mean, so the natural light can also work for you.

[46:45] – Growing Your Live Studio Setup

Chelsea: And then, I mean, as you scale, as you want to get more advanced, the options are endless for going with an external camera, for getting really nice lighting, for having multiple lighting setups, for the microphone that you want to use. And even to, like, editing.

I don't know if you want to get into that as well, but like that, if you do find yourself in a scenario where you want to repurpose your lives for that content, then obviously that goes from, cap cut, Canva, premiere, you know, and then obviously platform like, how are you going to stream? So yeah, we talked about picking your platform.

And there are for most platforms, there's an kind of inherent way to go live. And then if you do want to do things like multi stream or you want to get fancy with the templates that you can use, you are a wiz at Ecamm shout out Ecamm. So that is something that you may want to look into, but there are so many, there's another one that has like the duck in it.

Do you know there's something StreamYard. StreamYard.

Lauren: But well, there is a duck. I think their logo is a duck. Okay. Yeah, yeah. But yes, there are, there are so many different software like solutions out. There are tools out there. There are a bunch of different ones that will help you go live. There are a bunch of different ones with editing, with different kinds of things.

You know, we we talk about this all the time with the different types of content that Chelsea and I are responsible for making and the different types of editing tools, whether it's Canva or Cap cut or Riverside or Descript or Adobe Premiere or.

Chelsea: You know.

Lauren: We get it, whatever.

Chelsea: You know what you're talking about.

Lauren: But there are so many options out there that solve different problems, for sure.

Chelsea: Absolutely. And different price points as well.

Lauren: Different price points. One of the things that I have that we kind of impulse bought a couple of years ago, where the rode lavalier mike. Yes. If you've been watching, the last two episodes that Matt and I recorded, that you didn't see any microphones in the video, that's because we had these little lavalier mike on, and these are great.

This is a little. It's like a case. I frequently mistake this for my AirPods. Yes. Yeah, because I have a black case on my AirPods and it's literally just a the two. It's this is the transmitter that plugs into it, the usb-C transmitter. And then the two microphones to plug in $100. Really great.

Chelsea: Fantastic to I don't know if you guys can see what this looks like from the inside.

Lauren: Yeah, well we'll see.

Chelsea: We'll make up Influencer lab. Yeah. But but this but something like this, this is great for if you're doing like behind the scenes content or like, you know. Yeah. Very compact. Throw that in a suitcase.

Lauren: Absolutely. You know, clip it to your shirt. Whatever. But this is the step up from the $5 five below. Yep. Lavalier. Yeah. And then road also has lavalier mics that are I think it's I think they're two. They're either 200 or they're 299. There's a two in there somewhere. Yeah. But they are the upgrade to this one. And you know it's not that much bigger.

It's not. They're just a higher quality.

Chelsea: We use rode for the Lulu you the.

Lauren: Yeah.

Chelsea: The level not lavalier mics. We do those two, but then we have a boom. That is rode. So yeah.

Lauren: These are new mics. These are.

Chelsea: These are fancy.

Lauren: Now they are fancy. I still you can customize the color on here. So I am going to do that still. But every episode of this podcast that we have recorded before this one was using Rode Mikes. Yeah they are you know rode and sure are probably like your two biggest names. Yeah in microphones. But these are things. Just because you're doing this does not mean you have to have.

You do not have to go out and buy the thousand dollar podcasting microphone. Yeah. From day one. Yeah. You can start. Yeah. I would also recommend not to do that.

Chelsea: Yeah, yeah I would, I would definitely suggest like if you're starting out the budget can be very minimal and is probably the way to get comfortable with it. I mean that's you know, sometimes you kind of get shiny object syndrome.

Lauren: I think it's very easy to get distracted by all of the possible things and equipment out there that you can need. So yeah, if that not need that, you can't.

Chelsea: Yes. It's not.

Lauren: So if that is something that has distracted you to the point where you're like, you know, there I see.

Chelsea: These now.

Lauren: That there is. Yes, there you go. It doesn't have to be a big thing. I got we we use this again show and tell. We, we use these tripods for different things. Yeah. I think I have like four of these at this point. Like I've bought several of the same podcast, yet it's a podcast, same same tripod.

I got it on Amazon. Sorry. Matt. Yeah. Maybe like 20 or 30 bucks. Yeah. And it comes with the phone attachment and it comes with a ring light.

Chelsea: Yeah, yeah.

Lauren: So you know, that is something that you don't, you don't need to break the bank on these things. And yes, there are $300 tripods out there. Yeah. Maybe there is. Yeah. Something really, really great about them. Yeah. But you can, you can.

Chelsea: You can work up to it. Yeah. Yeah. And you probably don't need to, but maybe. Yeah. If you have a multi-cam setup.

Lauren: Yes. Which is I think, you know, if you want to really if you want to really, really, really go nuts with your setup, you absolutely can. Yeah. Multi-cam setup, using a software or a program like Ecamm. Again, this is not sponsored by Ecamm, we just really like them.

Chelsea: But it could be know.

Lauren: Yeah, yeah. What are you guys doing? Yeah, we'll talk at creator camp. You know, that is something that you can. One of the things that you can do with a tool like that is, in real time, bounce back and forth between cameras, like if you're doing an educational video or something like that, and you want to have one camera that's on your face and then one camera that's a top down look at what it is you're doing.

Chelsea: Oh yeah.

Lauren: You know, that's yeah, that's great. It's something that you're just going to want to be able to quickly switch back and forth between. Yes. And again, they don't need to be $1,000 dSLR cameras. It can be a $100 webcam that's attached to your computer and then your phone.

Chelsea: Yeah. I, I was taking a hand lettering course and she had two cameras, and the first one was like the set up from the wide angle. And then when she was actually doing the lettering, it was just her phone, like over it. So yeah, I mean, very doable with, with minimal and affordable equipment. Yeah.

Lauren: Yeah. Those are the kinds of things that, that you want to think about. You know, when it's leveling up, equipment leveling up, software leveling up, lighting for sure. You know, clearly you guys can see the the.

Chelsea: Effect of from step level up lighting.

Lauren: Relying on natural lighting. Again I am going to take a picture of where the light is so you guys can see like I'm literally just staring.

Chelsea: It's mocking us really is.

Lauren: Yeah, it really is. But yeah, but you know, that is something to think about. Different ways that you can do this. But it is all possible. Yeah. It doesn't have to be. Everything does not have to be the top of the line. Best of the best. Whatever. You can go live right now, you can probably with things that are within arm's reach of you.

Chelsea: 100%. And then we've talked about best practices and yeah, we were talking about equipment on that. But also like it's not going to go perfect. Like something there's going to be something that is maybe, worth improving, whether it's like something maybe your dirty laundry is on the floor and you forgot about all the angles going to be that wide.

The lights are going out. Your, you know, moving around, and you're not getting the angles that you want, whatever. So just remember that it's not going to be perfect. It's a work in progress. And then that's okay too. And then that also makes it interesting. Like when you are just being human and human, being it up and just being like, you know, just kind of making the mistakes and working in public and then to go kind of bring it full circle.

That's one of the things that's so appealing about live, because you're seeing someone in a pretty raw and unfiltered state, and then that can be so appealing because you're like, oh, well, I would react that way if my light went out 100 times or if I, you know, if that's that's exactly what I would say if this happened to me.

And maybe your audience in the chat will be like, hey, dummy, just tap the button to keep the light on or something like that. Yeah, I have a pro tip about that. Yeah.

Lauren: Imagine that.

[55:01] – Tips for Getting Started Today

Lauren: So let's say you want to do this. Yeah. Here's what I would do right now one, I would pick a topic something something that you can talk about by yourself. Hopefully you won't be by yourself. But worst case scenario, yeah. Pick a topic that you could monologue about for 20 to 30 minutes straight.

Chelsea: Draft your soliloquy.

Lauren: And when I say 20 to 30 minutes, even if you are saying like I only want to do a ten 15 minute live, yeah, I'm telling you, time doesn't feel real. So when you're doing.

Chelsea: And that's a good point. Yeah. And one of the things that I do and I think a lot of people do this, but when you are presenting in, you know, in any kind of format, you speak faster than your normal cadence. So yes, that's a great point, is that, you know, that ten minutes of material will be over in three.

So what will.

Lauren: You do then? Yeah, set a goal for what you want your video to accomplish. How are you trying to connect with people that already follow you? Are you trying to get out there in front of new audiences? Are you trying to teach people something, or are you just trying to have a fun hang out spot?

Chelsea: Are you trying to learn how to do it? Yeah.

Lauren: Or is this just a which are actually, I think that would be very well received by most audiences out there if you just straight up or like, hey, I'm considering. Yeah, adding video or adding live video to my regular content. And this is an experiment and I'm going live right now. Come, come like.

Chelsea: Learn with.

Lauren: Me, learn with me, and trial and error our way through.

This. And that takes so much pressure off of you if you can, you know, kind of said the expectation of there are no expectations. I don't know, but I think this could be interesting. And then starting it. Yeah. I think that's a good absolutely a goal for it. So so at the end of the day, when you've recovered from your blackout, when you go live and your time isn't real, you don't know what happened.

You can say, okay, what did this look like? Was it worth it? Should I do it again? What does that mean? So that there's something there that will, that you can review to kind of give you an idea like, is this getting me closer to what I want? Or should I never do this again?

Lauren: Yeah. And a very, very unfortunate reality of this is that you have to get over watching yourself back in real time. Like you have to. I'm so sorry. Because it's it. It's miserable. But if you are throwing content out into the world and you're not watching it back. Yeah, yeah, it's never going to get better.

Chelsea: Because.

Lauren: You're not going to know what you need to improve. And it's painful, you know, it is.

Chelsea: I just got this exercise recently that used to have rewatching my intros versus some other channels that are performing really, really well. It is. It can be certainly excruciating. But now I know what I need to be doing next time and what I'm going to implement. And so and then that's another point is like, if you do want to really make a thing out of the live streaming, then who is doing who is similar to your content or your audience or the audience you want?

How are they doing it? What can you borrow then? I work for.

Lauren: You. Yeah. So maybe you know what I'm going to I'm going to add that into this, this little challenge checklist. There. Set your goal, choose your channel and and do just some light research. See what other people are doing. Yeah. Schedule a time to go live. Yes. If you are doing it ahead of time, let people know.

Chelsea: Yeah. So they're.

Lauren: Scheduling.

Chelsea: Part of it. Yeah.

Lauren: If you're saying, hey, next week I'm going live. Come join me. Do that. Gather your equipment, get your to do a set up, test things out and then do it.

Chelsea: Yeah, yeah. Have a little have a little outline of your talking points. Especially if you do if one of the goals is audience engagement, think about what you want to talk about and then think about okay, well what can I say that will prompt a response. What questions can I ask? What will be an interesting discussion topic?

How can I get the ball rolling? Also, not a bad idea if you have some friends that will hop in and kind of get the chat started, that might be a good way to kind of plant, a couple folks to help everybody feel comfortable in talking. Yeah. Go live.

Lauren: I think that's actually I think that's a great, great pro tip is if this is something that you really want to do and you're nervous about it. Yeah. Recruit a few friends.

Chelsea: Yeah. And also I mean that's something that for video content just in general and I think in most content. But like when you're thinking about your audience or how to present your information, act like you're talking to your best friend, how would you explain this to your friend that you want to help or you want to get through that?

And it makes it a lot easier if your friends are actually there and they're kind of helping get the conversation going.

Lauren: Yeah, yeah, I think that'll take a lot of pressure off of it for sure. For sure. Yeah.

[59:30] – Episode Wrap Up

Lauren: So you have your challenge. Yeah. You are armed with a bunch of information. Probably too much information. I am absolutely going to fail at my, light editing, light editing for this because we are at this time at an hour and 27 minutes.

Chelsea: Yeah. So that's a long one.

Lauren: Well, we'll see what the end result is, but, just not to be an hour, seven minutes. I will actually just I'll make a short. That's just every time the lights go.

Chelsea: Out or Matt walks by or we get interrupted for lunch. Yeah. Go forth and go live. Let us know in the comments what questions you had. This was helpful. What would be helpful? Let us know what live content you would like to see from us. Like I said, we have a couple coming. So subscribe if you're not.

So you will be notified of those if you're watching on YouTube. Let us.

Lauren: Yeah, let us know if you would ever tune in for a publish and prosper. Yeah, yeah.

Chelsea: So maybe an AMA. Yeah. Or. Yeah. What? What would you like tell us? Carl, we're looking at you. Shout out to Carl.

Lauren: Yes, Carl, please. We love the comments. We love the feedback. So let us know what you would love to see. Yes. On another episode of Publish and Prosper.

Chelsea: Yeah. Let us know. Thanks for being here. Thanks for.

Lauren: Having me. Thanks for joining me again. Yeah. We're going to have Chelsea back again real soon.

Chelsea: So amazing.

Lauren: We're excited for it. Awesome. And thanks for tuning in. Please come back next week. Yeah, it'll be less chaotic.

Chelsea: Well, I don't know about that, but we'll see you next time.

Lauren: Later.

Chelsea: Bye, everybody.