Whether you’re a food blogger, travel blogger, business blogger, lifestyle blogger, finance blogger, or any kind of blogger, you all have one thing in common: your content would make a great book. In this episode, Matt &am...

In this episode of POD Pod, Lauren is joined by Lulu’s Education & Community Manager (and YouTube celebrity) Chelsea Bennett! Tune in for a conversation on the value of adding long-form video content to your marketing strategy, how authors ...

In this episode, Matt & Lauren–who are definitely not lawyers–take on copyright law. We talk through what indie authors need to know about copyrighting their books in the US, why and how authors should register their work for copyright, ...

In this episode, Lauren and Matt are ready to inject new life into your backlist book titles. We share ideas for using your backlist to experiment with new formats and distribution channels, turning your older books into lead magnets, and ge...

Recorded Live from London Book Fair! In this episode, Matt & Lauren explore the value of relationship marketing (tailoring your efforts to connect with your audience) versus algorithm marketing (tailoring your efforts t...