Publish & Prosper
Where publishing, ecommerce, and marketing collide. Brought to you by Lulu.com.
Podcasting since 2023 • 64 episodes
Publish & Prosper
Latest Episodes
Beyond the Algorithm: Relationship Marketing for Authors & Publishers [Live From London Book Fair]
Recorded Live from London Book Fair! In this episode, Matt & Lauren explore the value of relationship marketing (tailoring your efforts to connect with your audience) versus algorithm marketing (tailoring your efforts t...
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Episode 63
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30:38
Sustainability in Publishing: Reducing Waste One Print Book at a Time
In this episode, Matt & Lauren take a critical look at wasteful practices in the publishing industry. We share insight into what it takes to become a certified B Corp (like Lulu!), how book printing creates both physical and carbon waste...
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Episode 62
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42:37
Creating a Custom Book Business Using Lulu's Print API
In this episode, Lauren & Matt explore Lulu’s open source Print API. Don’t know what an API is? We’ve got you covered. We also talk through the value of personalized products and creative ways to use Lulu’s Print API to power your custom...
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Episode 61
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48:01
Book Publicity Simplified with Sarah Franklin
In this episode, Matt & Lauren are joined by Sarah Franklin, Lulu’s Public Relations Manager and expert book publicist! Hear about book publicity simplified as Sarah answers questions like: → What’s the value in ...
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Episode 60
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51:55
Mastering Book Metadata to Maximize Market Reach
In this episode, Lauren & Matt deep dive into book metadata and how it can better position your book in the market. Maximize your discoverability and reach with tips on choosing bookstore categories and BISAC codes, tools for keyword res...
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Episode 59
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45:13