Publish & Prosper
Where publishing, technology, and marketing collide. Brought to you by Lulu.com.
Publish & Prosper
Latest Episodes
Designing a Workflow to Support Your Growing Author Brand
In this episode, Matt & Lauren reveal the workflows the Lulu team has been refining for years, built to grow, scale, and streamline content marketing. Whether you’re writing your next book, producing a podcast episode, or scheduling a simpl...
Print Books Still Aren’t Dead
In this episode, Lauren & Matt gleefully share data from a recent Pew Research Center report confirming what we already knew: print books are alive and well. We unpack the survey results and what they mean for us, indie authors, and the pub...
Marketing Your Book to Humans by Optimizing for Robots
In this episode, Matt & Lauren examine the ways book marketing has changed in an AI and algorithm-driven world. We identify a few of the biggest shifts we’ve seen, like prioritizing trust signals over keywords, and share our insights into:<...
How to Get Your Readers to Sell Your Book for You
In this episode, Lauren & Matt share strategies for how to get your readers and fans to help sell your books for you! We break down the importance of building a dedicated audience around your brand, review the different ways authors and ent...
The Anatomy of a Good Print Book
In this episode, Matt & Lauren break down the elements of a print book. We review exterior and interior design choices, explain how different elements fit together, examine variance in print copies, and share tips for how to avoid confusion...