Publish & Prosper
Where publishing, technology, and marketing collide. Brought to you by Lulu.com.
Publish & Prosper
Latest Episodes
Building Excitement Before Your Book Launch
In this episode, Matt & Lauren invite listeners to ride the pre-launch marketing roller coaster. We debate the different stages of building, leveraging, and maintaining excitement for an upcoming book or product, and share ideas for: <...
Why the Backlist is the New Frontlist
In this episode, Lauren & Matt examine the rising popularity, significance, and value of backlist titles in the publishing industry. We consider why back catalogs are bigger and better than ever, what this means for the future of the indust...
Giving Your Customers a Reason to Come Back
In this episode, Matt & Lauren examine the content and strategies that inspire one-time customers to become devoted, loyal fans of your brand. Give your customers, readers, fans, and casual visitors a reason to come back again and again and...
Showing Up Effectively and Authentically on YouTube
In this episode, Lauren is joined by Lulu’s Education & Community Manager and YouTube expert, Chelsea Bennett! We sit down for a deep dive conversation about using YouTube to connect with your audience and support your brand, talking throug...
The Real Cost Behind Selling Books Direct
In this episode, Matt & Lauren continue the conversation they started in Episode #128 and dig into the cost involved in selling direct. Learn more about what expenses you should account for as you launch, maintain, and grow your ecommerce s...