Publish & Prosper
Where publishing, technology, and marketing collide. Brought to you by Lulu.com.
Podcasting since 2023 • 106 episodes
Publish & Prosper
Latest Episodes
Are You Selling Books or Selling with Books?
Books can be the product or the tool that helps sell the product…and sometimes even both. In this episode, Matt & Lauren explore how print-on-demand empowers creators and businesses to use books to build their business, earn revenu...
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Episode 105
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48:49
Using Paid Ads to Drive More Book Sales
In this episode, Lauren & Matt cover five different types of paid ads that can help you sell more books. We review the pros, cons, and best practices for:🔍 Paid Search🗣️ Paid Social Media Campaigns 📧 Email & Ne...
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Episode 104
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50:56
How to Effectively Use Social Media to Sell More Books in 2026
In this episode, Matt & Lauren debate the merits of using social media as a book marketing tool in 2026. Short answer? Yes, social still plays an important role! Long answer? Listen to learn about: Why social platforms shou...
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Episode 103
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55:05
What the Publishing Industry Should Learn from Heated Rivalry
In December 2025, a sports romance series off Harlequin’s backlist, with modest sales and a niche fanbase, exploded into an overnight international sensation when the first two episodes of Heated Rivalry aired on Crave and HBO Max. New...
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Episode 102
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47:34
Where Does AI Belong in Publishing?
In this episode, Matt & Lauren explore four different ways publishers integrate AI tools to better support and streamline internal workflows. While we never advocate for using AI as a substitute for human creativity or editorial judgment, t...
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Episode 101
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47:16