Publish & Prosper
Where publishing, technology, and marketing collide. Brought to you by Lulu.com.
Publish & Prosper
Latest Episodes
Marketing Your Book to Humans by Optimizing for Robots
In this episode, Matt & Lauren examine the ways book marketing has changed in an AI and algorithm-driven world. We identify a few of the biggest shifts we’ve seen, like prioritizing trust signals over keywords, and share our insights into:<...
How to Get Your Readers to Sell Your Book for You
In this episode, Lauren & Matt share strategies for how to get your readers and fans to help sell your books for you! We break down the importance of building a dedicated audience around your brand, review the different ways authors and ent...
The Anatomy of a Good Print Book
In this episode, Matt & Lauren break down the elements of a print book. We review exterior and interior design choices, explain how different elements fit together, examine variance in print copies, and share tips for how to avoid confusion...
Alchemising Traditional Publishing with Fanfiction
In this episode, Lauren successfully cons Matt into talking about fanfiction again. This time we explore the recent shift in the way traditional publishing approaches fanfiction, and the new trend of openly acquiring popular fanfiction...
Hiring the Best Freelancers for Your Book
In this episode, Matt & Lauren share strategies for how to find, research, and hire the best possible freelancers to help you bring your book to life. Whether you need help with editing, formatting, designing, or marketing, these guidelines...