Publish & Prosper
Where publishing, technology, and marketing collide. Brought to you by Lulu.com.
Publish & Prosper
Latest Episodes
Making Your Books Accessible to Every Reader
In this episode, Lauren and guest host Paul, Lulu’s Sr. Marketing Manager, examine an often overlooked element of indie publishing: making your book accessible to all potential readers.Accessibility isn’t just a performative buz...
Rebuilding After Amazon Bans Your Books
In this episode, Lauren & Matt shine a light on a nightmare that keeps many indie authors awake at night: an unceremonious account suspension from Amazon. What do you do when you’re forced to rebuild your author brand from the g...
Designing a Workflow to Support Your Growing Author Brand
In this episode, Matt & Lauren reveal the workflows the Lulu team has been refining for years, built to grow, scale, and streamline content marketing. Whether you’re writing your next book, producing a podcast episode, or scheduling a simpl...
Print Books Still Aren’t Dead
In this episode, Lauren & Matt gleefully share data from a recent Pew Research Center report confirming what we already knew: print books are alive and well. We unpack the survey results and what they mean for us, indie authors, and the pub...
Marketing Your Book to Humans by Optimizing for Robots
In this episode, Matt & Lauren examine the ways book marketing has changed in an AI and algorithm-driven world. We identify a few of the biggest shifts we’ve seen, like prioritizing trust signals over keywords, and share our insights into:<...