Publish & Prosper
Where publishing, technology, and marketing collide. Brought to you by Lulu.com.
Publish & Prosper
Latest Episodes
Measuring Your Publishing ROI
In this episode, Matt & Lauren attempt to calculate the complete, all-in investment required to publish a book. Or at least, they encourage you to do that math yourself. We break down different expenses to consider when measuring your retur...
Developing Creator Tools with Nick Foster
In this episode, Lauren sits down with Lulu’s VP of Software & Product Development, Nick Foster! Tune in for a conversation exploring the development of Lulu’s publishing technology, the parallels between creators and developers...
Direct Sales Solutions for Creators at Every Stage
In this episode, Matt & Lauren explore four different direct sales solutions for authors, creators, and entrepreneurs at every stage of the journey! Learn how to sell direct by:📚 Fulfilling multiple orders with the Order Import Tool<...
Building Excitement Before Your Book Launch
In this episode, Matt & Lauren invite listeners to ride the pre-launch marketing roller coaster. We debate the different stages of building, leveraging, and maintaining excitement for an upcoming book or product, and share ideas for: <...
Why the Backlist is the New Frontlist
In this episode, Lauren & Matt examine the rising popularity, significance, and value of backlist titles in the publishing industry. We consider why back catalogs are bigger and better than ever, what this means for the future of the indust...