Publish & Prosper
Where publishing, ecommerce, and marketing collide. Brought to you by Lulu.com.
Podcasting since 2023 • 51 episodes
Publish & Prosper
Latest Episodes
Debunking Myths and Misconceptions About Self-Publishing
In this episode, Matt & Lauren tackle some of the most common misconceptions about self-publishing. We debunk myths like: ❌ You won’t make any money self-publishing❌ You have to spend a lot of money to self-publish...
•
Episode 50
•
44:39
What Keeps Self-Published Books Off the New York Times Best-Seller Lists?
In this episode, Lauren & Matt discuss the New York Times Best Seller lists. Learn how the lists are decided, what disqualifies a book from being a potential NYT Best-Seller, and why self-published authors rarely m...
•
Episode 49
•
46:10
What Does Taylor Swift Know About Book Publishing?
In this episode, Matt & Lauren have a conversation about Taylor Swift’s upcoming book, talking through her decision to self-publish it, and what that says about the future of traditional publishing. Disclaimer: This episo...
•
Episode 48
•
45:00
Metrics That Matter: A Guide for Authors & Creators
In this episode, Lauren & Matt review the important metrics you need to be tracking to boost your book sales, grow your brand, and connect with a loyal audience. We take a look at social media, email, website, and customer data and share...
•
Episode 47
•
47:50
How to Maximize ROI on In-Person Events
In this episode, Matt & Lauren share tips for maximizing your return on investment when you attend a conference. We have our top picks for note-taking, strategies for putting your ideas into action, and using your conference experience t...
•
Episode 46
•
46:44