Publish & Prosper
Where publishing, ecommerce, and marketing collide. Brought to you by Lulu.com.
Publish & Prosper
How to Use Generative AI to Sell More Books
In this episode, Lauren & Matt explore different ways generative AI tools like ChatGPT can help you sell more books (without creating any public-facing copy or content). We share so many tips for using AI, including ways to:
- Help you brainstorm, refine, and execute marketing strategies.
- Facilitate your market research to better position and promote your book.
- Identify and target your ideal audience of readers or buyers based on your goals.
Want to learn more about growing your business and expanding your audience with or without the help of AI? Don’t miss Content Entrepreneur Expo, THE event for creators, authors, and entrepreneurs. Visit cex.events to learn more and use promo code LULU100 to save $100 on your ticket 🎉
Dive Deeper
💡 Listen to These Episodes
- Ep #18 | How Writers Can Harness the Power of AI
- Ep #51 | Finding Your Niche, Your Ideal Reader, and Your Target Audience
- Ep #68 | Maximizing Your Chances of Discoverability in Generative AI Search
💡 Read These Blog Posts
- Discoverability in the Age of AI Search
- Think Outside the Bot: How AI Can Help Content Creators
- Using Custom AIs to Grow Your Content Business
💡 Watch This Video
Sound Bites From This Episode
🎙️ [3:59] “We're talking about how to use it as a brainstorming tool, as an admin tool, as a market research tool. Basically ways to help you automate your operational tasks or at least support your operational tasks so that you can focus more of your efforts and energy on the actual content creation or the creative elements of your job.”
🎙️ [28:13] “One of the ways that we fight for attention is by being authentic and genuine. And I know that seems outrageous for me to say in an episode where we're talking about how to use AI. But that's my point. Use AI to help you…so then you can turn around and create authentic content.”
🎙️ [45:02] “Having that extra person on your staff, i.e. ChatGPT, that can analyze your data and help you make smart business de
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