In this episode, Matt & Lauren sit down with our friend Lynette Greenfield, author and founder of Limelight Publishing. Learn how Lynette turned her prolific writing career and passion for helping aspiring authors into a successful hybri...

In this episode, Lauren & Matt chat with old and new friends live from the show floor at Content Entrepreneur Expo! Tune in to hear from five industry experts about content creation and strategy, content entrepreneurship, book publishing...

You only get one shot to make a first impression when inviting new guests into your brand–don’t scare them away before they even make it to the front door! In this episode, Lauren & Matt share essential tips for captur...

In this episode, Matt & Lauren share tips for making the most of your post-launch marketing and extending the sales cycle of your book. We talk through how to maintain the momentum of your brand growth, professional growth, and book sales b...

Reader personas are a powerful tool for understanding your target audience! In this episode, Lauren & Matt explain the value of niching down into your target audience, how to create your ideal reader personas, and applying those to infor...