You only get one shot to make a first impression when inviting new guests into your brand–don’t scare them away before they even make it to the front door! In this episode, Lauren & Matt share essential tips for captur...

In this episode, Matt & Lauren share tips for making the most of your post-launch marketing and extending the sales cycle of your book. We talk through how to maintain the momentum of your brand growth, professional growth, and book sales b...

Reader personas are a powerful tool for understanding your target audience! In this episode, Lauren & Matt explain the value of niching down into your target audience, how to create your ideal reader personas, and applying those to infor...

In 2024, Lulu printed almost 57,000 calendars for creators and customers worldwide. In this episode, Matt & Lauren examine why wall calendars are so popular, the ROI on calendars, and different ways calendars can support your brand effor...

In this episode Lauren is joined by Laurie Shipley, Lulu’s Email Marketing Manager, to explore the value of email marketing…beyond just newsletters! Laurie shares insights into growing and segmenting your email lists, using automated emails ...